Teacher Tier

Led the creation of a new subscription with tailored features for teachers, resulting in a 40% increase in annual revenue in 2024.

Designed with scalability and transparency in mind

Introduced a monthly/annual toggle, updated plan cards with clear benefit breakdowns to enhance comparison, and made pricing more transparent.

Context where it matters

By revealing short, focused explanations on click, tooltips minimize clutter while keeping the interface informative and easy to scan.

an experience built for teachers

A general sell page for all users

Users clicking on A+ features are navigated to the general plan page to compare the 2 plans and decide what is best.

A specific sell page for teachers

Directing users from A+ Teacher features to a focused upgrade page reduces friction and streamlines conversion.